The Soueast DX3 is a B-segment SUV introduced by Soueast Motor in 2016. As a core offering in Soueast’s "DX" SUV lineup, the model once emerged as a benchmark top-seller in the domestic compact SUV segment, propelled by its dynamic Pininfarina-penned styling alongside Mitsubishi-derived powertrain and chassis technologies. It played a pivotal role in expanding the brand's market share and driving its youth-oriented transformation.
Positioned as an urban compact SUV, the DX3 centres on the value proposition of "standout styling, solid performance, and generous equipment levels", designed to deliver a quality driving experience that balances aesthetic appeal with daily practicality for first-time car buyers.
Market Highlights: Compact SUV, Urban Sporty Styling, Mitsubishi Powertrain Technology, High Value-for-Money, All-Round Independent Suspension.
Design & Dimensions: Measuring approximately 4,354 mm in length, 1,840 mm in width, and 1,670 mm in height, with a 2,610 mm wheelbase, the exterior exudes sporty dynamism through Soueast’s signature "wing-spread" front grille combined with a floating roofline. Inside, the cabin incorporates circular air-conditioning vents and a 9-inch touchscreen infotainment display tailored to modern, youthful tastes.
Core Selling Point: Its key competitive edge stems from a "pro-grade SUV chassis setup", boasting standard front and rear fully independent suspension (MacPherson struts upfront and a multi-link rear setup) across all variants—a rare configuration in its class that offered distinctive off-road pedigree in terms of handling stability and ride comfort at the time.
Launch & Breakthrough (2016–2019): Following its market launch in November 2016, the DX3 quickly became Soueast's volume-driver on the back of strong word-of-mouth for its sharp design and robust chassis. The rollout of sportier variants such as the DX3 SRG in 2017 broadened its appeal through uprated powertrain options and sport-tuned dynamics. The 2019 facelift introduced upgraded smart connectivity and stricter emissions compliance, driving steady sales growth for the marque.
Market Maturation (2020–2023): Amid intensifying competition in the small SUV space and the rapid shift towards new energy vehicles (NEVs), the DX3's update cycle slowed. The model sustained its market presence primarily through repackaged equipment trims while maintaining active export volumes in overseas markets.
End of Lifecycle (2023 onwards): The DX3 range was officially phased out of production for the domestic market in 2023, marking the end of its lifecycle. Following a strategic restructuring in 2024, Soueast Motor pivoted towards collaborative ventures with partners such as Jetour, introducing next-generation SUV line-ups based on new architectures (such as the S-series), cementing the DX3’s place as a defining milestone in the brand's history.
Competitive Landscape: During its early run, the DX3 locked horns directly with established rivals like the Changan CS35 and Haval H2. Backed by its sophisticated independent chassis setup and the proven reputation of Mitsubishi engine technology, it carved out a solid market presence in the compact crossover sector.
Owner Feedback: Owners consistently praised its planted chassis feel, economical fuel consumption (hovering around 6–7 L/100 km), and practical interior packaging. Conversely, common consumer feedback noted intrusive wind noise at highway speeds, a predominantly hard-touch interior trim, and occasional CVT lag under spirited driving conditions.
Powertrain: The DX3 offered a choice between a 1.5-litre naturally aspirated engine (producing 120 hp) and a 1.5-litre turbocharged unit (delivering 156 hp). Incorporating Mitsubishi's proven MIVEC technology for enhanced durability and reliability, the engines were paired with either a 5-speed manual or a CVT automatic gearbox.
Chassis Architecture: The inclusion of front MacPherson struts and rear multi-link independent suspension as standard across the entire range was a standout mechanical specification for a subcompact SUV between 2016 and 2018, providing superior body control, cornering stability, and obstacle clearance.
Safety & Driver Assistance: The DX3 featured a Roll Stability Control (ROP) system, Electronic Stability Control (ESC), and a suite of ten active safety features, creating a benchmark safety package in its segment. Higher-spec and later iterations gained upgraded smart infotainment connectivity and a cabin air purification system.
As of 2026, the DX3 has concluded its domestic new-car sales run, shifting the brand's operational focus towards legacy fleet management:
Product Reorganisation: Soueast Motor has reoriented its portfolio around modern industrial co-development models (including the partnership with Jetour), with the DX3's market positioning and engineering mantle effectively succeeded by the all-new "S-series" (such as the S05 and S06).
Overseas Market Support: Thanks to its proven mechanical underpinnings, the DX3 continues to see demand in select emerging export markets where robust ICE platforms remain sought after, supported by ongoing technical and aftersales backing from Soueast Motor.
Aftersales & Service Continuity: Official distribution channels remain committed to providing full aftersales servicing, warranty support, and genuine replacement parts supply for existing owners to preserve long-term brand goodwill.
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